SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH 

by melissa s. barker, donald i. barker, nicholas f. bormann and krista e. neher
Social Media Marketing: A Strategic Approach (2nd Edition) is a comprehensive guide designed for individuals aiming to excel in social media marketing or related fields. This book uniquely focuses on personal branding, a critical skill for professionals at any stage of their careers. Each chapter offers practical insights and strategies to help readers build and sustain a strong personal brand.The second edition emphasizes the effective use of social media techniques to develop a cohesive branding strategy, incorporating both online and offline elements. It provides tools to navigate the chaotic nature of social media through structured and graphical concepts. Additionally, it summarizes best practices for leveraging social media platforms, enabling readers to adapt to the rapid changes that define the digital marketing landscape.

This book is an essential resource for anyone looking to master social media marketing while creating a lasting personal brand in today’s competitive world.